My business is quite small, why would I need CRM plus email marketing plus e-commerce?
As small business people we sometimes think that some business activities ‘don’t apply’ for us, but whatever the size of your business, you have customers and you need to know about them. In fact, the more you know about the people who buy from you, the more targeted you can be in your acquisition, your product development and your service of them, therefore growing your business. A CRM helps you to capture and centralize customer details and get useful analysis from this data. Integration with email marketing makes it much easier for you to send specific messages to targeted groups and (if you’ve got a good system) can help you move them from one set of follow up message to another in response to actions that the customers take. Integrating the CRM and email marketing with e-commerce really gives you the full customer life-cycle and all the benefits of centralizing and cross-referencing all your interactions with customers so that you can target and tailor your sales messages, marketi
