My best friends sisters eldest son has produced a lovely business card in Photoshop. Why does it print funny?
Okay. This is important! Microsoft Word is for text. Photoshop is for photos. Indesign is for print design. Illustrator is for illustrations… there is a pattern here, right? Therefore, the answer to the questions is: a business card is not a photograph! There are many elements that are specific to a correct print-ready finish: resolution, raster, vector, bleed, trim, multiple pages, overprint, knockout, diecuts, varnish, imposition … yes, I could easily keep going! Again, this is important. Talent is a wonderful thing: the fresh ideas that come from young designers is fantastic … I love it. However, a great idea and talent alone won’t help your material progress seamlessly into print. Experience does matter.
