My assistant speaks Chinese, why cant I just have her translate my marketing brochure?
She might be able to handle the job well, but in our experience, this is not the case. There are many language and competency issues at work here. Generally speaking, knowing one language doesnt make someone a writer any more than knowing two languages makes someone a translator. For instance, if you have just received a fax from China, your assistant could probably do a great job of providing you with a summary translation. This same person would likely be a poor choice to recreate your companys brochure in Chinese.
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