My agency has a Boston TV station as a client who advertises on television at certain times of the year. How do I place a television advertising schedule for this station client, if they do not subscribe to the Local People Meter service?
Agencies obviously have a responsibility to place television advertisements for any advertiser that they are under contract with, whether it is a regional car dealer, a local furniture store or a local television station. Buyers can discuss the thinking behind the spot-by-spot schedules, which were purchased for the TV station, but may not supply a non-subscribing television station with any detailed data that could be used for their selling or promotional purposes. If you have any questions about what an agency can do on behalf of a client that does not subscribe to LPM service, please contact Nielsen Media Research.
