Music Industry: What is the future of the music industry?
I can’t help but think this is inextricably linked to the future of the artist – the person who creates the actual music. Right now that future looks pretty bleak – in a society where the value of their work is moving to zero – how will we sustain the people who create that which we consume? The last decade has seen what happens when manufacturing costs are dramatically reduced and distribution becomes negligible – production soars, quality and perceived value declines – consumers need filters to help them make sense of everything whereas artists need help to try and break through the noise. Move to a cloud based smorgasbord – and the rules change again. In a world where nobody owns anything – power and opportunity rest with those that control access. Artists would require a system that cataloged every track in the cloud and allocated rev share based on proportional use. The system would need to be open and transparent and work across all companies who provide access. This would requir
