Mr Swarup, youve been in the internet industry for about seven years. Did you ever imagine during the early days that the internet would be so hot?
A. After 20 years in the food and beverages industry, the reason I took the plunge with Indiatimes was that I felt that media was at the take-off stage in India. Media growth in this country was not driven by technology but by a change in the regulatory framework, unlike more liberal economies like Europe and US where technology leads the change. When India started opening up, I realised that technology would drive our economy too. In the food and beverages industry, technology takes a lot of time to impact the way they do business, whereas in media, it can make an immediate impact. Thats why I took the challenge. I joined Indiatimes when the internet bubble had burst in late 1999. But I went ahead because it was not the technology that was the cause for the burst; it was the financial world, which accepted certain norms of evaluating the (internet) technology, as with other business. Thats where they went wrong. A business is a business. You have to evaluate technology on financial an
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