Moving over the business side of things, whats the business model behind this world?
Sherry Gunther: Primarly, MyMiniPeeps will be freemium mode. It will be free to play, but by purchasing a premium, $5.95 a month subscription you can then unlock the ability to buy items with points. You’ll be able walk around with and chat with people, and earn points in the in-world currency within the game, but you can’t spend that currency on purchasing items for your avatar, customizing your avatar, or your home, until you become a premium member. It’s a subscription model from a business point of view, and that’s where most of our revenues will come from. The other aspect of our site is microtransactions, which we will be integrating into game play. One of the issues we often hear from virtual worlds serving kids is that they’re very dependent on getting their parents to pay for things. Have you thought about the issues there? Sherry Gunther: The only reason to include microtransactions, is we’ve found a very clever way where children don’t have to nag mom for additional money, y
