Most check-off programs are operated within the agriculture sector. They include the National Dairy Board (Got Milk?
®), Cattlemen’s Beef Board (Beef. It’s What’s for Dinner®), Cotton Board (The Fabric of Our Lives®), plus several more. Outside of agriculture, there is the check-off program for the propane industry, the Propane Education and Research Council (PERC). Combined, these boards/councils raise almost $800 million dollars to promote their respective products to consumers every year.
Related Questions
- Agriculture is such a diverse industry, and a huge sector of the nation’s economy. How can you possibly do programs that impact everything?
- Most check-off programs are operated within the agriculture sector. They include the National Dairy Board (Got Milk?
- Whats the difference between NRCs National Programs, Cross-NRC Initiatives and Key Sector Initiatives?
