Most app stores use a ‘one-size fits all’ approach. Why is Orange different?
We recognise that needs are different in different markets. Apps that sell well in some countries just don’t work in others. Being close to our customers in each of these markets gives us a detailed understanding of their needs. Thinking globally and acting locally also enables us to be a highly effective partner for developers. Creating a personal and direct relationship at the local level with developers either through events, our Orange experts presence or our Developer Centres is key for us to ensure we provide our end users with the applications that are the most relevant to them.
