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Morning Editions audience has been growing dramatically over the last few years. If it ain broke, why are you fixing it?

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Morning Editions audience has been growing dramatically over the last few years. If it ain broke, why are you fixing it?

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You’re right, it isn’t broken; it’s a great show. If we were a commercial outfit where decisions are profit driven, we probably wouldn’t make any changes. But we’re not. We’re driven by a mission to provide the highest quality journalism to our listeners. We have asked ourselves hard questions, and we’re acting on our answers to make Morning Edition even better. Our goals are to take the show to more places, with hosts as reporters going into communities, giving it more depth, flexibility and responsiveness. (back to top) Unless you bring back Bob, I’m going to stop giving to my local NPR station. Public radio has been built on listener support, which is the largest source of funding for local, independent member stations. They rely on the public’s support to bring each community the best news and information daily. Holding back your contribution will only penalize your local station for a decision made by NPR management.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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