Mobile Phones: Key to Ad Metrics?
A Seattle-based company called Pelago filed this week for a patent regarding pay-for-visit advertising based on visits to physical locations.” The patent covers a system that picks up various short-range wireless technologies like Bluetooth, ZigBee, RFID and other standards to track when a consumer enters a physical retail location after viewing an ad on a cell phone, computer, or other device. The patent also covers calls made in response to an advertisement. The company Web site lists Kleiner Perkins Caufield & Byers, Trilogy Equity Partners, and Bezos Expeditions as investors. It’s reported Pelago raised $7.4 million.
