Mobile is the hottest topic today and everybody is pushing ahead with content, platforms. Will it take a long time to materialise?
A. Not really. It should be around the corner. Besides VAS, we are also working on offering our users a seamless experience on different devices. We believe that all our users should be able to use e-mail, messenger and search on mobile with or without GPRS. We have tied up with Airtel for jobs search. Job alerts really work for youngsters who dont necessarily use GPRS. They have a limited budget and they prefer transferring data through Bluetooth or data cables. VAS is just one part of our mobile strategy. We will continue to develop and aggregate content but we are not going to spend lakhs of rupees on acquiring content. Currently, all our verticals are available on the mobile. Fare search and job search are doing pretty well. We will focus on providing our core services on mobile.
