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Microsoft codename ‘Dallas’ definitely has the “cool” factor, but what is the value/benefit for companies to invest in this?

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Microsoft codename ‘Dallas’ definitely has the “cool” factor, but what is the value/benefit for companies to invest in this?

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Developers can discover and consume disparate sets of data via a single marketplace to build applications for the Windows Azure platform that can scale in a way that other cloud platforms today cannot, allowing them to reach millions of information workers on a global scale. Dallas also enables content providers to reach millions of developers on a global scale with their data and web services in a virtually frictionless experience. This means new growth and revenue opportunities for content providers that do not exist today.

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