Media Convergence, what is it all about?
Well, in a simple way it is the endgame where you can finally browse the web on your tv. It is, however, a lot wider than just your living room as you can consume digital media on the go as well. You can download an eBook to an inexpensive reader and subscribe to podcasts on your iPhone. LED televisions, which might catalyse Convergence to the next phase, are awesome and not so expensive even. These slim, low-energy devices blast intense digital data at you and in their afterglow, you will understand that the digital future will be arriving at your home real soon. What is exciting about this Convergence though is not just the really cool ways in which we can access media or how stunning the quality is–it is the shift from audiences being passive watchers of broadcasts, printed materials to the active mode of pulling what you want, when you want it, how you want it. Further the social web puts you into the mix and let’s you participate and (typically) enjoy the interaction a lot more. I
