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May an alcoholic beverage wholesaler provide an outdoor sign to a retailer with the retailers name on it?

April 26, 2017alcoholic beverage Outdoor retailer retailers wholesaler

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May an alcoholic beverage wholesaler provide an outdoor sign to a retailer with the retailers name on it?

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No. The retailers name cannot be placed on a giveaway sign. Use of a retailers name on a giveaway sign constitutes coop advertising and is prohibited.