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May an alcoholic beverage retailer purchase large volumes of promoted product at the end of a wholesaler promotion and have the product delivered over several weeks?

April 26, 2017alcoholic beverage large Product promoted purchase retailer wholesaler

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May an alcoholic beverage retailer purchase large volumes of promoted product at the end of a wholesaler promotion and have the product delivered over several weeks?

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No. A wholesaler must deliver all purchased product to a retailer in one delivery prior to the expiration of the promotion period. Holding the product for the retailer is considered to be warehousing of the product and is providing something of value to the retailer.