May a licensed ship owner ask a beer supplier to sponsor a cruise?
No. ABCC Regulations state that no manufacturer, importer, wholesaler, certificate of compliance holder or other Massachusetts licensee shall directly or indirectly sponsor, promote or advertise or use its name or the trade or brand name of any alcoholic beverage in connection with any cruise or event, public or private, aboard a ship. No ship shall allow or accept fund for such sponsorship, promotion of advertisement.
