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Matt Cutts was asked about the impact of Duplicate Content and when to use Canonical Link Tag?

April 26, 2017Canonical content duplicate impact link matt cutts

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Matt Cutts was asked about the impact of Duplicate Content and when to use Canonical Link Tag?

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Matt Cutts: Guys, don’t worry about duplicate content. Why? Because who makes the duplicate content right? The white hats, they’re like, I make a valid site and maybe I had it in a different country. Maybe it’s (dot)uk, and I don’t want to be penalized for duplicate content; or I have a printable version of an article, and I don’t want that to be viewed as duplicate content. It’s really funny. Whenever someone asks me about duplicate content, I can pretty much assume that they’re a white hat. It’s kind of a nice little feature. So most of the time you do not need to worry. Search engines go out of their way to try to figure out, ‘What is the duplicate content, how do we remove it without causing any problems whatsoever?’ People very, very rarely get penalized for duplicate content.