Marketing vs. Sales: What is the Difference?
by Laura Lake www.about.com What is the difference between marketing and sales? Let’s think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you. Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it can detour your growth. Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them. It’s the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and
What is the difference between marketing and sales? Let’s think about thisquestion for a moment. Without marketing you would not have prospects orleads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you. Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it candetour your growth. Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them. It’s the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail.
What is the difference between marketing and sales? Let`s think about thisquestion for a moment. Without marketing you would not have prospects orleads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you. Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it candetour your growth. Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them. It`s the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail. The sales process
By: Laura Lake What is the difference between marketing and sales? Let’s think about thisquestion for a moment. Without marketing you would not have prospects orleads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you. Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it candetour your growth. Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them. It’s the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail. The
