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Mark, in a nutshell, what does Smith Travel Research do?

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Mark, in a nutshell, what does Smith Travel Research do?

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Mark Lamanno: Smith Travel Research (STR) is the lodging industry’s leading information and data provider. STR has the most comprehensive database of hotel performance information ever compiled. Whether you’re a hotel owner or operator, management company, real estate consultant, appraiser, lender or an entrepreneur looking for an investment opportunity, you need reliable, objective and authoritative business intelligence. You need great data. That’s what Smith Travel Research is all about.

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