Many small businesses try to decide how to approach marketing by asking: What would most people do?
A.R.P. takes a very different approach, employing strategies and tactics used by the top five agencies in most cities—and by the top five market leaders in each business type. We know that what they do, and why, is very different than what’s done by the next 100 businesses of their type. You get the benefit of our 25 years of experience with such local, regional and national leaders—and of the two full years that we devoted to distilling the big-agency approach down to its absolute essentials. We get you thinking about whom you help, how you help them, how you’re telling them you can help them, and what they should do once they know. We discuss what you know about your greatest advocates and why you stand apart in their eyes. And we use that input to devise a lean, effective system for attracting more of those most productive and positive relationships.
