Many DOT.coms HAVE CRASHED. IS THE WEB STILL A VIABLE MARKETING TOOL?
Absolutely. Even though some pure-internet business models haven’t worked, overall internet traffic increases 10% each year! Soon, cel-phones will allow web surfing, increasing traffic even more. And there is no better demographic than internet users. Since the web is an active-mode of communication access (versus passive-mode like TV, print or radio), every person who visits your site requested to see it, hence they are pre-qualified! Search Engines provide the majority of most site’s visitors: search portals like I-Won get upward of 10 million individual searches every day! And remember, your competition is getting business through the web right now. It is also important to understand your specific niche/market, whether B2C (business to consumer) or B2B (business to business). B2C sites are seeing increased overall spending in 2001 than the year before (Feb., 2000 had $2.4 billion vs Feb. 2001’s $3.4 Billion). Forrester Research has also tracked continual B2C increases in online spen
