Macro beer vs. micro beer – what’s the difference?
• Discussion/review of weekly beers.Week 3 – Blind Taste Test • Marketing rules and regulations in Canada; • Marketing of beer in Canada – strategies of the major companies! • Marketing beer around the world; • Sex sells! The sexology of beer marketing; • ‘International Beer Commercial Film Festival;’ • Discussion/review of weekly beers.Week 4 – International Beer Festival – Our Favorite Beers From Around the World • Matching beer with food/cooking with beer; • Sociology of beer in Canadian society; • Beer games; • Vancouver’s Best – top 10 lists from around town; • Course review, students become the experts and describe the beer; • Discussion/review of weekly beers.
