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Local ethnic Media is critical-How is the Census going to support these efforts?

April 26, 2017census efforts ethnic going local media support

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Local ethnic Media is critical-How is the Census going to support these efforts?

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Over half (51%) of the advertising budget will be directed toward local outlets. The Census Bureau has developed a coordinated and integrated communications plan utilizing Draft FCB as the major provider. During the early fall local ethnic media were encouraged to submit their plans for earned media, focused on the January through April timeframe.