Liberty Works Radio Network was on the air from 1998 through 2001 and had to shut its doors. What will prevent it from failing this time?
Liberty Works Radio Network was formerly set up to be a commercial network. In order to get off the ground, a commercial network must carry a sales force and invest in stations in markets with guaranteed audiences for advertisers. These expenses proved to be too great to carry while the network was being established. Now, however, LWRN is set up to be a non-commercial enterprise supported through annually renewed memberships (similar to non-profits’ pledge drives). As few as 5,000 members can fund the purchase of the first non-commercial radio station and the satellite uplink to feed the network, so Liberty Works Radio Network will be on the air if only a small percentage of the already-existing Patriot community joins. Non-commercial stations can use low-cost “translators” to rebroadcast programming from the original station into large cities at a fraction of the cost of commercial stations. The operating overhead of translators is also less than a radio station. This means much faste
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- Liberty Works Radio Network was on the air from 1998 through 2001 and had to shut its doors. What will prevent it from failing this time?
