Let’s talk about the Metallic Brads that we carry. What inspired you to select the Daisy, the two different Moroccan Flowers, and the Snowflake?
Again, it’s really based off of what the marketplace needs and how a product can be crossed-merchandised or crossed-marketed. So for example, if you are specific in the sense that you have a flower, but it is elegant and classic enough that it can go across the board and be on a very elegant invitation, it could be on a very funky, fun, a loud, colorful… So I tend to design with all of these considerations in mind and select things that can be cross-merchandised also outside of just the invitation. It could go onto a party favor box. It could go onto a candle. It could go onto any kind of packaging. It could go onto a wedding album. So I myself am a very, very thrifty person and I like to buy things that I can use in many different places and so I tend to design, and as a business owner, select products around those criteria.
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