Lets start at the very beginning what brings you to India now?
A. My responsibility is to bring the 60-year Australian research company to Asia. We first ventured into the Indonesian market to test our Asian capabilities because it is a forgiving environment. We have been in Indonesia for six months now. We have a robust database that is being validated by different people and the industries. We know we have a very successful product. This gives us the confidence to come to an even bigger market India and tell the captains of Indian industry and marketers that we can work here as we have proved that our research works in a similar developing environment.”Our estimate today is that it will cost $2.5 million a year to run this operation. This indicates where we got to go.
