Lets shift gears and talk about Cinetic. What would you say is the most important issue facing Cinetic today?
Horton: Understanding and contemplating piracy is something that affects all of us in this business. Instead of fighting it, [we’re] trying to embrace it: we put movies for free online all the time on Hulu. As the space evolves we’re going to have to get smarter about understanding that reality. Another big challenge, and something we’ve devoted significant resources toward, is making sure you have a marketing and promotional plan to make sure titles stick out in a sea of seemingly infinite availability.
