Let us start with the most topical question, what is Titans strategic intent behind the tie up with Tommy Hilfiger?
A. If you look at the watch category, you can divide it into three groups. First, is the mass and the low-end, second is mid and the premium, and the third is the luxury end. It is in the mid and premium segment, which is priced between Rs 1,000 and Rs 10,000, that you see a large number of international fashion brands. Fashion and fashion in watches has been growing all over the world. And over the last 10 years, fashion brands have begun foraying into watches as a category. Since it is a growing segment in India, it made a particular sense for us to have a share of this segment. Titan can certainly not claim to be a fashion brand, but we are a mainstream brand. In the price band of Rs 2,000-4,000, there are quite a few international fashion watch brands. We thought, if one wants to create an impact in that price band, one needs to have an association with an international fashion brand. One of the obvious choices was to get into an alliance with a fashion brand to enter this category
