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Lead Generator/Lead Source Information How does Lead Manager “parse” leads?

April 26, 2017generator lead leads manager parse source

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Lead Generator/Lead Source Information How does Lead Manager “parse” leads?

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Lead Manager “Parsers” pull data from defined data fields from leads that are transmitted to Lead Manager. Lead Manager then inserts the data into into specific data fields in Lead Manager. Ideally, leads are transmitted in ADF format, the automotive lead version of XML. However, Cobalt’s Lead Manager has approximately 30 Parsers that parse ADF v.3, certain text formatted leads, and certain cgi base formatted leads.