Law Firm Internet Marketing – What’s The Big Rush?
It feels like the legal industry is sometimes light years behind everyone else when it comes to technology, especially law firm internet marketing. Most law firms have re-tooled their accounting department and practice management systems but many have ignored the one thing that brings in the business…marketing. The good news is that marketing has gotten a lot simpler in the past 5 years. Before, law firms had to do expensive advertising in the Yellow Pages and directories like Martindale. Today those mediums don’t produce the results they use to, forcing law firms to look for alternatives. Attorneys are running in droves to get their law firm internet marketing started, gobbling up as much online real estate as possible to out rank their competitors. There is good reason for the rush. Legally-oriented domain names are becoming more scarce and the sooner your site begins to rank in the search engines, the more phone calls and clients your firm will get. The insiders know law firm intern