Just exactly what is a SUPERSTATION?
ANS: This terminology came into use in the mid -1990s but the concept began germinating in the early 1990s. At first, it referred to bigger, better, more profitable service stations than had been common in the past. Initially, it usually meant those units that had extra profit centers beyond the fueling, service bays and / or a c-store. As the concept continued to evolve, it came to mean high volume units offering at least fueling, c-store and some type of car wash. Later, it began to mean units offering numerous services conveniently arranged on a single lot. To us, a SUPERSTATION is any Multi-Phase Marketing System that produces bigger than average fuel sales volume and bigger than average cash flow. Jack Muellerleile has always defined a SUPERSTATION as “any unit that sells at least 600,000 gals.of fuels monthly and generates at least $600,000 cash flow (EBITDA) annually, regardless of the number or type of profit centers being placed in service at the property”.This terminology usu
