Jennifer Farley, SitePoint — “Does the site pass accessibility and usability checks at the W3.org site?
…Here are five tips to keep in mind when planning your redesign. 1. Simplicity = Good. Both in terms of functionality and design, it’s hard to go wrong with a clean and simple site. 2. Know your audience. Use applications such as Google Analytics on your existing site to see where your visitors are coming from, what browser’s they are using and where they go on your site. This can help you figure out exactly what they want. 3. Who are you? What are you telling your visitors about yourself? If the visitor can’t figure out what your site is about pretty quickly, there is a strong chance you’ll lose them. 4. Get and stay usable. It’s ok to try something different but don’t confuse or annoy users by creating a website that is so off the wall it’s unusable. 5. Trendy is not necessarily good. Designs that may seem very cool now, can go out of date very quickly. Good design is timeless and doesn’t depend on the latest font to prop it up.” “If you designed and developed your site a few years
