Ive sent out thousands of brochures this year, and I want to know how effective my advert campaigns were. Can Wicked! Bookings tell me which ones turned into reservations, and where they came from?
When you take a Person’s name and address, ask them where they got your info and put that into Wicked! Bookings as an Advert code. You can report on your enquiries and your reservations, grouping the results by advert code. Similarly you can group by the first part of the postcode to give you a geographical analysis.
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