Ive invested in training in the pastand was not completely happy with the results. What makes Sandler training different?
Many business owners, sales managers, and individual sales professionals have invested not only their money, but more importantly, their time only to discover that at some point after the trainingnothing really changed. There may have been a short-term spike in sales, but things eventually returned to normal. There are typically two reasons for this phenomenon. First, the training was too ambitious. That is, too much was covered in too short a period of time. At the conclusion of the training, the salespeople knew a great deal, i.e., they had a lot of specific knowledge about what to do is specific situation. But, the training didnt allow for enough time, if any, for the salespeople to practice putting that knowledge into action. Consequently, they left the training with knowledge, but not the skill to effectively apply it in varied situations. The second common reason for the dissatisfaction with training is the lack of reinforcement after the initial training sessions. Without reinfo
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