I’ve heard that too much brushing can actually damage hair?
It’s true that the friction associated with brushing can often damage hair. The answer to this is to reduce the friction and associated damage as much as possible. Braun’s solution lies within the very special design and manufacturing processes of the Satin Hair™ brush with IONTEC’s bristles. The key is to produce bristles that have a smooth surface and a shape that enables separation of the hair fibres in a gentle way. The bristles of the Satin Hair™ brush with IONTEC are designed to have a specific shape that helps separate hair fibres gently. They are also attached to the brush in a flexible way so it’s the bristles that give way when the going gets tough and not the hair. The real difference, however is that the bristles are manufactured with a special technique so they have no burr (a burr usually occurs when producing plastic materials and is a sharp ridge, often on the side of the bristle) and as you can imagine, a sharp ridge is not a good idea when your aim is to be as gentle