Ive heard that grass-fed beef has a distinctive texture and taste and is less tender than grain-fed beef. Do consumers like grass-fed beef?
Grass-fed beef does have a somewhat different taste and texture than grain-fed beef. Taste is a subjective characteristic, and many people, including chefs, prefer the taste of grass-fed beef. Grass-fed beef is generally less tender because of the genetics or age of animals, or because it has not been properly handled after slaughter. Cooking grass-fed beef for either very short or very long times can enhance its flavor and texture. For more information, see http://stockmangrassfarmer.net.
