Ive heard of some good tricks for Search Engine Optimisation – should I use them?
Generally speaking – No! Search engine optimisation is about engineering and good practice, not trickery! For example, search engines used to use hidden elements such as commented out text (commented out text is hidden in the web page and not viewable in a browser) however this method is not recommended. The logic is that the commented out text might heavily suggest the site sells lawnmowers, when in fact it contains illegal software to download. Another example would be ‘doorway pages’ – pages loaded with keywords that re-direct to your site. These are also disallowed for similar reasons. Placing a large number of keywords in illegible text the same colour as the background colour of a page will also be spotted and penalised. These are all traditional means by which search engines used to be tricked. To try it now could result in your site being banned, which is worse than it just not being optimised!
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- Ive heard of some good tricks for Search Engine Optimisation - should I use them?
