I’ve heard of customers not wanting to purchase online for fear of their personal information being stolen. How do I address my customers concerns about privacy and security?
Fears surrounding credit card security are the most common reason why people do not shop online – even though a cardholder is not liable for fraudulent transactions on his/her account. Therefore, ensuring the privacy and security of your customers’ sensitive, personal information is paramount to the success of your online business. In fact, you can address your customer’s fears by informing them of the steps your company has taken to ensure their electronic safety. Provide a plain language online privacy policy and terms of use agreement in a prominent place. Explain how credit card information is collected and stored. Addressing your customers concerns about privacy and security will help you develop a reputation as a safe shopping website.
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