I’ve had many people tell me I should be on Twitter/Facebook/Inside919/LinkedIn/etc. I’m overwhelmed; how can I find enough time to do all of that and run my business?
First of all, the most important part is having a strategic marketing plan developed, so you make sure to know the expectations and habits of your target market before you carve out time to do anything! One of our biggest pet peeves is hearing, “_____ told me I should be on Twitter (or you name whichever social media site)…” Our first reaction to a statement like that is, “Do they know your company goals and strategy? If not, how would they know?” What many people forget in the hustle and bustle of social media is that it is not a strategy in itself; it is a tool/platform in which to implement a program in support of a strategy! THAT’S why you need to have your plan in place first.
