Ive got some great ideas for ads (or commercials) for a certain product. How do I sell them to the manufacturers?
As you might guess, there are a LOT of people who think they have saleable ideas for commercials and ads. Some actually do. Probably the same ideas as you. (You’ve heard the phrase “great minds think alike”?) But virtually none of those people know as much as the advertiser does about the product, what has been done before, what has been already tested and rejected, what the competitive picture is, etc. So, no offense, but that means for every good, on-target idea, advertisers would get many, many more suggestions from people whose ideas aren’t useful. And companies expose themselves to potential legal hassles if they even look at unsolicited ideas, good or bad. That doesn’t mean you can’t write and ask. But ask first. Comment on their product or their advertising if relevant, but do not send your idea (even if you would give it to them free). And regardless, realize that if they do something similar someday, it probably originated along an entirely different route. The person you woul
