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Its not like Google just dropped over $3B on an obscure start-up that serves pop-up casino ads — or am I missing something?

April 26, 2017Ads casino dropped google MISSING Obscure pop-up start-up

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Its not like Google just dropped over $3B on an obscure start-up that serves pop-up casino ads — or am I missing something?

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It only gets stranger: “Google is like a TV station, attracting viewers and then selling their attention to advertisers. Doubleclick is more like a media buying agency, buying space from broadcasters on behalf of advertisers.” That would be so true…if, for example, Google conceived of, produced, bought and/or created and distributed content. Like TV stations do. Google is no more a TV station than DoubleClick is a media buyer. Or am I missing something again? How about this: “Buying Doubleclick does not increase Google’s share of the total web audience, a more meaningful measure of the market.