It has been stated that the Bureau of Maritime Affairs (BMA) is currently undergoing re-branding. What are some of the anticipated outputs?
The Liberia Maritime Program, established in 1948, had the premier ship registry in the world in terms of gross tonnage. As a result of the civil crisis in the 1990s, the registry slipped to number two as Liberia lost fleets to its competitors. With the ascendancy of President Ellen Johnson Sirleaf, Africa’s first-elected female president, the registry is realizing increased growth and other aspects of the Maritime Program has received more international support. To help strategically drive this growth, President Johnson Sirleaf has appointed a new Commissioner, who has initiated a re-branding effort. This effort will position the Program to be the premier global provider that delivers “Best in Class” customer service through a diversified offering of exceptional value-based Maritime–related products and services, and a pre-eminent driving force of the Liberian national economy, developing avenues for strategic partnerships and infrastructural development directly related to the growth
