Isnt the web outperforming catalogues?
Yes and no. The web is hugely successful at getting your products in front of vast amount customers but catalogues are even better at building awareness of your brand. Catalogues and the web should be seen as working very closely together and supporting your whole marketing strategy. The great strength of catalogue is the ability to reach out to a highly targeted audience and the web is a very cost-effective ordering channel. The web also very dynamic, it is a great way to try out new products and clear end-of-lines.
