Isn the “propaganda model” a conspiracy theory?
No, far from it. Chomsky and Herman explicitly address this charge in Manufacturing Consent and explain why it is a false one: “Institutional critiques such as we present in this book are commonly dismissed by establishment commentators as ‘conspiracy theories,’ but this is merely an evasion. We do not use any kind of ‘conspiracy’ hypothesis to explain mass-media performance. In fact, our treatment is much closer to a ‘free market’ analysis, with the results largely an outcome of the workings of market forces.” [p. xii] They go on to suggest what some of these “market forces” are. One of the most important is the weeding-out process that determines who gets the journalistic jobs in the major media: “Most biased choices in the media arise from the preselection of right-thinking people, internalised preconceptions, and the adaptation of personnel to the constraints of ownership, organisation, market, and political power.” This is the key, as the model “helps us to understand how media pe
