Isn the balanced scorecard just the latest management fad that will soon pass away?
The “buzz word” may change, but not the underlying concepts, which are here to stay for a long time — thinking strategically, measuring performance, evaluating results, feedback — these are fundamental concepts in management that have been around a long time and will be here in the future. So managers who learn the methods of the balanced scorecard will be in a better position to lead in the future. They will have the right skills to think, plan and assess the success of their organizations — these skills will be valuable for the foreseeable future.
