Isnt it more effective to develop the business plan myself?
A. The issue is ownership. The founders do need to take ownership for the business plan. However, ownership does not mean that they need to develop it themselves. There are many entrepreneurs with the desires and capabilities to produce a good business plan. But good intentions do not always translate into good execution. Even with excellent time management, it is very difficult to carve out the time and mental energy to accomplish an effective business plan in light of the numerous demands involved in launching a startup. Further, developing successful investor packages and marketing plans are rarely a core competency of the startup. Then again, they are core competencies of The Morgan Leigh Group, meaning that we can do them better, faster and less expensively than our clients can do internally. And often, we as outsiders discover weaknesses or opportunities in a business concept of which our clients have never thought.
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