Isn it far more advantageous for a band to be on an existing site that pulls 400,000 hits a day, versus having their own site?
If you have “Joe’s Garage” website, at least you’ve got a website. You can direct people to it in a town where you’re playing a club get in touch with 50 or 100 people. At least you’ve got something. It’s better than nothing. When you have IUMA, you have a dedicated site where people are specifically going to look for bands they haven’t heard of. We go out of our way to feature the new bands that come on and say: “Check these bands out, they’re cool.” The thing about IUMA is you know you’re going to have the traffic, and you know that people are coming there to look at unsigned bands. Obviously the traffic is important, and the fact that people are looking for things they don’t know is important. That’s what IUMA provides. A garage type of website is certainly better than nothing, but you’ve got to have traffic. And if you don’t use it as part of your overall publicity program, it’s a waste anyway.
