Isn it easier and cheaper just to send online cards or personal emails to clients?
Did you ever hear the expression, “Penny wise and pound foolish…”? Yes, you can most likely send any number of online e-cards for free, and certainly there is some value in them. But given the finicky nature of the Web, it’s also likely that the card will never arrive at its destination or that your recipient will not be able to open it for some reason. Plus, e-cards are likely to be viewed as what they are… a free, even cheap, product. They certainly do not project the same intensity of caring and thoughtfulness that a handwritten, printed paper, stamped, and mailed card will. And most of us today don’t really enjoy getting another email, while we DO delight in opening our mailboxes and finding a real greeting card. I think you’ll find that the money you invest in sending real cards is going to pay off over and over in repeat business.
