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Isn it better to spend more to make a higher-quality, better-looking commercial?

April 26, 2017better-looking Commercial higher-quality spend

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Isn it better to spend more to make a higher-quality, better-looking commercial?

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A. It is if you are selling an expensive product or service and you are offering quality and prestige. But if you are selling a bargain-priced local service, an expensive commercial may actually work against you, by making your service look expensive.